The unification of the product packaging and planning requirements

1. The unified brand, unified image.

2. Corporate personality is outstanding, modern style, reflect the high-tech and high quality enterprise connotation.

(3) adapted to enterprise's product structure characteristics, and meet the need of product innovation.

4. Comply with the provisions of the relevant laws and regulations.

Planning steps

1. The research

Sufficient research is the guarantee of successful planning. In the enterprise product packaging image planning, first of all should be both inside and outside the enterprise into the extensive and in-depth investigation. Investigation including the content of the enterprise business philosophy and development goals, the situation of product structure, packaging, etc.; Respondents including enterprise senior leaders, marketing personnel, production management, quality management and product wholesalers, retailers and users of products, etc.

2. The expert consultation

From the packing set ?